My social media work spans both grassroots media and corporate communications, always grounded in the belief that content should connect, not just inform.

 

At Peeple Online, social media wasn’t just a channel, it was the foundation of our company. As a digital magazine and online community, we used Instagram and Facebook as the primary space to tell stories, grow our audience, and create momentum around sustainability, climate change, identity, and healing in the African context. Every reel, carousel, and caption was part of a larger editorial strategy rooted in accessibility and resonance.

 

At Relocation Africa, I brought the same intentionality to corporate content, supporting visibility campaigns, editing Q&A reels, designing job posts, and crafting communications that involved the potential client in the brand’s story.

 

Whether building community or brand presence, my goal is always the same: content that listens, engages, and builds trust.