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Gift Visionary Media (GVM)

MICT backed graduate internship programme, internal and external communications leadership, youth and skills-focused campaigns

CORE CHALLENGE

Local youth faced structural barriers to access programmes, including limited awareness, low digital literacy, and socio-economic constraints after university.

STRATEGIC FOCUS

  • Designing integrated communications strategies linking internal communications and external visibility.

  • Aligning content with programme goals and stakeholder priorities.

  • Using narrative design to highlight youth empowerment and programme impact

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MY ROLE

  • Oversees strategic communications for youth skills development programmes.

  • Aligns messaging across internal and external channels for consistency and impact.

  • Designs narratives for recruitment campaigns, multi-platform content, and stakeholder engagement.

  • Strengthened programme visibility, credibility, and community trust.

  • Supported long-term youth empowerment and employability initiatives

KEY AUDIENCE AND STAKEHOLDERS​

  • Youth programme participants (15–30 years)

  • Government and SETA partners

  • Community leaders, corporate sponsors, and NGO collaborators

  • Programme teams, GVM board, SETA partners

  • Media partners and local community organisations

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OUTCOME/ IMPACT

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  • Strengthened programme visibility and youth engagement.

  • Established narrative frameworks for recruitment and retention.

  • Increased partner and community buy-in for skills development initiatives.

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