Digital communication, for me, begins with asking: who is this for, and what do they need to feel? Whether I’m writing a caption, a newsletter, or a campaign message, I’m thinking about tone, rhythm, voice and the emotional truth behind the message but mostly importantly who is behind the message and what they need to feel reading it.

 

At Peeple Online, I challenged dominant narratives by centering African voices and reworking language to feel familiar, urgent, and dignified. In corporate spaces, I understood that the setting and language may change but the story needs to move the reader.  I write for the reader, not the algorithm. I strategise with the audience in mind, not just the brand. And wherever I work, the question is the same: how do we say something that matters  and makes sense to the people it ismeant for?

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I’ve worked on storytelling and visibility strategies for grassroots media platforms, global conferences, university media houses, and sustainability-focused organizations. My approach is always the same, where is the human in all of this? 

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